Individuals or families seeking financial security and wishing to accumulate additional funds on side (for example retirement plans, education funding or emergency fund)
Young dual-income professional couples that can pay the insurance premium more quickly
Persons with a higher-than-average income who are looking for a tax-sheltered savings vehicle other than RRSP, TFSA and other tax sheltered saving
Business people, to finance a shareholders' agreement through buy and sell agreement or to insure a key employee.